Kids Multivitamins · Head-to-head

Nature Made Kids First Multivitamin + Omega-3 Gummies - 70 Count vs SmartyPants Kids Plus Multi & Omegas - 80 Count

The short answer

Nature Made Kids First Multivitamin + Omega-3 Gummies - 70 Count and SmartyPants Kids Plus Multi & Omegas - 80 Count finish almost level in our scoring (8.8 vs 8.8 out of 10), so the right pick depends on what you value most. Nature Made Kids First Multivitamin + Omega-3 Gummies - 70 Count is stronger on ingredient profile, ease of use and value. SmartyPants Kids Plus Multi & Omegas - 80 Count is stronger on formula quality & age appropriateness. At current verified prices, the Nature Made Kids First Multivitamin + Omega-3 Gummies - 70 Count costs about $15.31 less.

Scores by criterion

CriterionNature Made Kids First Multivitamin + Omega-3 Gummies - 70 CountSmartyPants Kids Plus Multi & Omegas - 80 Count
Formula Quality & Age Appropriateness 7.9Provides nine essential nutrients plus EPA and DHA omega-3 fatty acids. Useful core coverage, but less nutritionally broad than several other products in this comparison. 8.8Broad 16-nutrient formula for ages 4+ with vitamin D3, methylfolate, methylcobalamin, iodine, zinc and omega-3 DHA/EPA.
Quality Testing & Transparency 9.5USP Verified, providing strong independent verification of ingredients, potency and manufacturing quality. 9.5Third-party purity and potency testing, Clean Label Project Purity Award and NSF Contents certification provide strong independent quality verification.
Ingredient Profile 8.0Gluten-free with no artificial flavors, artificial sweeteners, high-fructose corn syrup or synthetic dyes. Gummy format is less minimal than sugar-free tablet alternatives. 7.5No synthetic colors or artificial sweeteners, but the daily serving contains 3 g added sugar and includes gelatin.
Ease of Use 9.5Simple gummy dosing: one gummy daily for ages 4-13 and two gummies daily for ages 14-18. 9.0Two gummies once daily for children ages 4+, which is simpler than many multi-gummy formulas.
Value 10.0Normalized value score using cost per daily serving for a 5-year-old child across the initial 10-product evaluation pool. Current cost: $0.25 per day. Category range: $0.25 to $1.30 per day. 8.5Normalized value score using cost per daily serving for a 5-year-old child across the initial 10-product evaluation pool. Current cost: $0.57 per day. Category range: $0.25 to $1.30 per day.

Specifications

SpecNature Made Kids First Multivitamin + Omega-3 Gummies - 70 CountSmartyPants Kids Plus Multi & Omegas - 80 Count
Recommended Age Ages 4-18 Ages 4+
Minimum Age 4 years 4 years
Maximum Age 18 years —
Form Gummy Gummy
Daily Dose 1 gummy daily for ages 4-13; 2 gummies daily for ages 14-18 2 gummies daily
Servings Per Container 70 servings ages 4-13; 35 servings ages 14-18 40 servings
Daily Nutrients Count 10 16
Contains Iron No No
Contains Omega-3 Yes Yes
Contains Choline No No
Contains Zinc Yes Yes
Contains Iodine No Yes
Contains Added Sugar — Yes
Added Sugar Per Daily Serving — 3 g
Third-Party Tested Yes Yes
Potency Tested Yes Yes
USP Verified Yes —
NSF Certified — Yes
Clean Label Project Certified — Yes
Sweetener Type — Organic cane sugar and organic tapioca syrup
Artificial Colors No No
Artificial Flavors No No
Vegan — No
Gluten-Free Yes Yes
Top 9 Allergen Free — Yes
Non-GMO — Yes

Nature Made Kids First Multivitamin + Omega-3 Gummies - 70 Count

Pros

  • USP Verified for strong independent quality assurance
  • Includes EPA and DHA omega-3 fatty acids
  • Lowest cost per day in our initial 10-product comparison

Cons

  • Nutrient coverage is narrower than several higher-scoring formulas
  • Labeled for children age 4 and older rather than toddlers
Full Nature Made Kids First Multivitamin + Omega-3 Gummies - 70 Count review →

SmartyPants Kids Plus Multi & Omegas - 80 Count

Pros

  • Includes omega-3 DHA and EPA in addition to vitamins and minerals
  • Strong independent quality credentials including NSF certification
  • Simple two-gummy daily serving

Cons

  • Contains 3 g of added sugar per daily serving
  • Contains gelatin and does not provide iron
Full SmartyPants Kids Plus Multi & Omegas - 80 Count review →

Both products are part of our guide Best Kids Multivitamins of 2026, where you can see every pick, how we score and current prices from each retailer.