TVs · Head-to-head
Hisense U7SG vs Sony BRAVIA 9 II
The short answer
Hisense U7SG and Sony BRAVIA 9 II finish almost level in our scoring (8.8 vs 8.8 out of 10), so the right pick depends on what you value most. Hisense U7SG is stronger on gaming & connectivity and value. Sony BRAVIA 9 II is stronger on picture quality, hdr & bright-room performance and processing & motion.
Scores by criterion
| Criterion | Hisense U7SG | Sony BRAVIA 9 II |
|---|---|---|
| Picture Quality | 8.8Editorial score for contrast, black level, color, uniformity, viewing characteristics and overall image fidelity. | 9.5Editorial score for contrast, black level, color, uniformity, viewing characteristics and overall image fidelity. |
| HDR & Bright-Room Performance | 9.3Editorial score for HDR impact, brightness and reflection handling. | 9.8Editorial score for HDR impact, brightness and reflection handling. |
| Processing & Motion | 8.2Editorial score for upscaling, motion, low-quality content and sports handling. | 9.8Editorial score for upscaling, motion, low-quality content and sports handling. |
| Gaming & Connectivity | 9.5Editorial score for refresh rate, HDMI 2.1, VRR, ALLM and gaming flexibility. | 8.3Editorial score for refresh rate, HDMI 2.1, VRR, ALLM and gaming flexibility. |
| Features & Usability | 8.8Editorial score for smart platform, HDR formats, tuner/casting features and everyday usability. | 9.1Editorial score for smart platform, HDR formats, tuner/casting features and everyday usability. |
| Value | 8.1Editorial score for performance relative to the current 65-inch market price used in this comparison. | 5.8Editorial score for performance relative to the current 65-inch market price used in this comparison. |
Specifications
| Spec | Hisense U7SG | Sony BRAVIA 9 II |
|---|---|---|
| Display Technology | Mini-LED LCD | LCD |
| Panel / Backlight Type | Hi-QLED MiniLED Pro | RGB LED with local dimming |
| Resolution | 3840 x 2160 | 3840 x 2160 |
| Available Screen Sizes | 55, 65, 75, 85 inches | 65, 75, 85 inches |
| Reference Screen Size | 65 inches | 65 inches |
| Native Refresh Rate | 165 Hz | 120 Hz |
| Max 4K Refresh Rate | 165 Hz | 120 Hz |
| HDMI Ports | 4 | 4 |
| HDMI 2.1 Ports | 2 | 2 |
| VRR | Yes | Yes |
| ALLM | Yes | Yes |
| Dolby Vision | Yes | Yes |
| HDR10+ | Yes | No |
| Local Dimming | Yes | Yes |
| Screen Finish / Reflection Treatment | Anti-Reflection / Glare-Free | Immersive Black Screen Pro |
| Smart Platform | Google TV | Google TV |
| ATSC 3.0 / NextGen TV | Yes | Yes |
Hisense U7SG
Pros
- Excellent performance per dollar
- Native 165Hz panel with strong gaming features
- Bright Mini-LED image with Dolby Vision and HDR10+
Cons
- Viewing angles are not as wide as OLED competitors
- Motion handling can be less refined than premium models
Sony BRAVIA 9 II
Pros
- Excellent bright-room image and reflection control
- Strong Sony processing and motion handling
- Dolby Vision and ATSC 3.0 support
Cons
- Very expensive for a 65-inch TV
- Only two HDMI ports support the full HDMI 2.1 gaming feature set
Both products are part of our guide Best TVs of 2026, where you can see every pick, how we score and current prices from each retailer.