Sunrise Alarm Clocks · Head-to-head

Hatch Hatch Baby (successor to Rest 2nd Gen) vs Novo123 Ooly Owl

Hatch Hatch Baby (successor to Rest 2nd Gen)
Best App-Controlled

Hatch Hatch Baby (successor to Rest 2nd Gen)

7.2/10
$79.99 at Amazon
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Novo123 Ooly Owl
Best Cordless & Button-Free

Novo123 Ooly Owl

6.0/10
$94.00 at Amazon
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The short answer

Hatch Hatch Baby (successor to Rest 2nd Gen) comes out ahead overall with 7.2/10 against 6.0/10 for the Novo123 Ooly Owl. Hatch Hatch Baby (successor to Rest 2nd Gen) is stronger on alarm & sound, ease of use, features & versatility and value. Novo123 Ooly Owl is stronger on sunrise light quality, reliability & build and health & materials. At current verified prices, the Hatch Hatch Baby (successor to Rest 2nd Gen) costs about $14.01 less.

Scores by criterion

CriterionHatch Hatch Baby (successor to Rest 2nd Gen)Novo123 Ooly Owl
Sunrise light quality 7.4Fully custom color and brightness, and the display is off by default for a dark room, but there's no face or icon for a toddler and any pre-wake stage has to be built in the schedules. 7.8Configurable stay-in-bed stage, no blue light at night by default, and dims fully to off.
Alarm & sound 7.5A proper sound machine with fine volume control; some content needs Hatch+. 2.0No sounds and no alarm.
Ease of use 7.8Phone scheduling makes multiple routines easy, and the tap ring works without the app, but setup depends on Wi-Fi. 6.3App setup takes 7–10 minutes; after that, schedules run on their own.
Features & versatility 8.5Multiple schedules, naps and a child lock; works from newborn sound machine to kid clock. 5.8Cordless and portable, but no clock face or sound machine.
Reliability & build 6.0Testers saw power-offs and connection loss, and one owner reports random turn-ons. 6.5Soft body with no buttons to break; battery life varies and some owners report sync problems.
Health & materials 7.0Hatch says the CPSC adapter recall covers only Rest 1st gen; AC-powered with no coin cell. 8.0No cord or coin cell; has a lithium-ion battery.
Value 6.0$79.99 plus an optional subscription; worth it mainly if you'll use it for years. 5.2$94 is steep for a light-only trainer.

Specifications

SpecHatch Hatch Baby (successor to Rest 2nd Gen)Novo123 Ooly Owl
Sunrise duration options No timed sunrise; programmable Time-to-Rise color and sound cue set in the app No sunrise; app-configured color stages
Sunset / wind-down light Yes —
Built-in sounds — 0 sounds
FM radio No No
Bluetooth audio No No
App required for setup/core use Yes Yes
Subscription Optional Hatch+ (3 months included); Time-to-Rise, Time-for-Bed and basic lights/sounds stay free None
Power source AC plug-in (not portable) Rechargeable lithium-ion battery (cordless)
Warranty 1 years 1 years
Pre-wake 'almost time' cue Customizable via app schedules Configurable stay-in-bed stage
Child lock / hidden controls Yes Yes
Nap timer Yes —

Hatch Hatch Baby (successor to Rest 2nd Gen)

Pros

  • Easy schedule changes for weekdays, weekends and naps
  • Display off by default for a dark room
  • Core features free without a subscription
  • Works from newborn through big-kid years
  • 30-night trial and 1-year warranty

Cons

  • Needs Wi-Fi and the app
  • Reviewers saw power-offs and connection loss; one owner reports it turning on at random
  • Cue is color only, with no face
  • Some sounds require Hatch+
  • Plug-in only, not portable

A strong choice for parents who want phone control and long-term flexibility, as long as they accept the app dependence and some reliability reports.

Full Hatch Hatch Baby (successor to Rest 2nd Gen) review →

Novo123 Ooly Owl

Pros

  • No buttons for toddlers to press
  • Cordless and rechargeable
  • Schedules run without the phone
  • Avoids blue light by default; dims to off
  • Soft, kid-friendly design

Cons

  • Premium price
  • Setup takes 7 to 10 minutes and needs the app
  • Owners report battery life from 2 nights to over a week
  • No sound or clock display

A good fit for button-happy kids and cord-averse parents, provided you can live with the price and charging routine.

Full Novo123 Ooly Owl review →

Both products are part of our guide The Best OK-to-Wake Clocks for Toddlers of 2026, where you can see every pick, how we score and current prices from each retailer.